Leadership Coaching

You Got the Title.
Now Get the Counsel.

Cabinet is a leadership coaching app for managers and executives. Get personalized coaching from six legendary leader personas, access 40+ proven frameworks, and develop your leadership skills — starting free, with Pro at $29/month and Executive at $59/month on iOS.

Six legendary leaders. 40+ proven frameworks. Personal coaching that fits in your pocket — available 24/7, for a fraction of what executive coaches charge.

50% off your first month · No commitment · iOS
6
Expert Coaches
40+
Proven Frameworks
24/7
Always Available
$29
Per Month (Pro)
The Problem

Nobody Prepares You for the
Hardest Job You'll Ever Have

You were promoted because you're great at what you do. But leading people is a completely different game — and right now, your options aren't great.

💼

Executive Coach

$400–500/hr

That's $2,000+ per month minimum. Most new managers don't have that budget — and even if they did, you'll wait weeks for an appointment.

📚

Leadership Books

$15–30 each

Great in theory. But a 300-page book can't coach you through tomorrow's difficult conversation. And it definitely can't answer questions at 2 AM.

🏢

Corporate Training

$5,000–20,000

A two-day workshop HR picked for you. Generic content designed for the average employee. And now everyone in the office knows you need help.

60%
of new managers underperform in their first two years — not because they're not smart enough, but because they don't have the right support at the right moment.
The Solution

Six Coaches. Centuries of Wisdom.
$29 a Month.

Each coach brings a distinct philosophy forged through history's greatest challenges. Together, they cover every dimension of leadership.

Madeleine
Madeleine
Diplomatic Leadership

Navigate tough conversations, read any room, and command respect — even when the politics are working against you.

Free
Hamilton
Hamilton
Strategic Thinking

Think bigger, build systems, and solve problems with the intensity that built a nation's financial foundation.

Pro
Marshall
Marshall
Organizational Leadership

Turn chaos into structure. Lead teams through complexity with the precision that rebuilt post-war Europe.

Pro
Lincoln
Lincoln
Moral Courage & Crisis

Make the call when the stakes are highest. Navigate impossible decisions and lead with conviction when everyone else is uncertain.

Executive
Powell
Powell
Executive Decision-Making

Weigh risks with clarity, build consensus across factions, and act with calculated wisdom under pressure.

Executive
Patton
Patton
Bold Action & Audacity

A good plan now beats a perfect plan next week. Direct, decisive coaching that refuses to let you play it safe.

Executive
How It Works

Expert Coaching in
Under 60 Seconds

1

Pick Your Coach

Each coach specializes in a different dimension of leadership. Tough conversation? Madeleine. Strategic decision? Hamilton. Need to be bold? Patton.

2

Describe Your Challenge

No scheduling, no small talk. Just describe what you're facing — the situation, the stakes, the decision you're wrestling with.

3

Get Your Action Plan

Walk away with specific steps you can take today. Not platitudes. Not theory. Real strategies grounded in 40+ proven leadership frameworks.

Why Cabinet

The Coach That Fits
in Your Pocket

Available When It Matters

Before the tough meeting. After the hard call. At 2 AM when you can't stop replaying that conversation. Open the app and get strategic counsel in seconds — no scheduling, no waiting list.

🎯

Six Perspectives, Not One

An executive coach gives you one viewpoint. Cabinet gives you six fundamentally different leadership philosophies — diplomatic, strategic, organizational, moral, executive, and bold. Different challenges need different thinking.

📋

Actionable, Not Theoretical

Every session ends with concrete steps you can take immediately. Not vague advice from a self-help book. Specific actions tailored to your exact situation, grounded in proven frameworks.

🔒

Completely Private

No HR department listening in. No office politics. No one knowing you're working on your leadership skills. Your conversations are encrypted and never shared with anyone.

Built on 40+ Proven Leadership Frameworks

Every coaching session draws from established, peer-reviewed leadership methodology.

Radical Candor Situational Leadership First 90 Days GROW Model Five Dysfunctions Emotional Intelligence Start With Why Extreme Ownership View all 40+ →
The Comparison

Leadership Development,
Reimagined

See how Cabinet stacks up against traditional leadership development options.

Cabinet
Exec Coach
Books
Corp Training
Monthly cost
$29/mo
$2,000+
$15–30 one-time
$5,000+/program
Available when you need it
By appointment
Self-serve
Scheduled
Personalized to your situation
Multiple coaching perspectives
6 coaches
1 coach
1 author
1 curriculum
Proven leadership frameworks
40+ built-in
Varies
Theory-heavy
Generic
Completely private
N/A
— (HR knows)
Actionable next steps
Sometimes
The Research

Leadership Coaching Works.
The Data Proves It.

44%
Productivity Boost

Leaders who receive coaching see a 44% increase in productivity.

Harvard Business Review via Forbes →
86%
See ROI on Coaching

86% of organizations report a positive return on investment from coaching.

International Coaching Federation →
69%
Better Collaboration

69% of coached leaders report improved teamwork and collaboration across their organization.

HBR Analytics Services / Torch →

Sources: Harvard Business Review, International Coaching Federation Global Study, HBR Analytics Services (2025). Traditional coaching costs $400–500/hr. Cabinet brings these same benefits starting at $29/mo.



Pricing

Invest in Your Leadership

Less than the price of a business lunch. Start free, or get 50% off your first month of Pro.

Monthly Annual Save 28%
Free
$0
Start building your leadership skills today
  • 1 coach (Madeleine — Diplomatic Leadership)
  • 15 messages per week
  • Core coaching frameworks
  • Full conversation history
  • No credit card required
Get Started Free
Executive
$59 /month
The complete leadership toolkit
  • All 6 coaches unlocked
  • Unlimited messages
  • All 40+ frameworks
  • Advanced action plans + weekly digest
  • Transcript export
  • Priority support
Go Executive
FAQ

Common Questions

How is Cabinet different from hiring an executive coach?
Executive coaches cost $400–500 per hour and require scheduling weeks in advance. Cabinet gives you access to six distinct coaching perspectives, available instantly, 24/7, for $29/month. You get personalized advice grounded in the same proven frameworks — without the $2,000/month price tag or the scheduling hassle.
I'm a new manager. Is this right for me?
Cabinet was built for exactly this moment. New managers, first-time leaders, and recently promoted professionals are our core audience. The coaches specialize in the challenges you're facing right now: giving tough feedback for the first time, managing people who used to be your peers, navigating your first 90 days, and building credibility with your team.
Which coach should I start with?
Madeleine is available on the free tier and she's the perfect starting point. She specializes in diplomatic leadership — navigating conversations, building relationships, and commanding respect. Once you upgrade to Pro, Hamilton excels at strategic thinking and Marshall at organizational challenges. Executive unlocks Lincoln for moral dilemmas, Powell for executive judgment, and Patton for bold decision-making.
What are action plans?
After each coaching session, Pro and Executive users get a tailored action plan — concrete steps you can take immediately based on the advice discussed. Not vague suggestions. Specific actions with clear next steps, grounded in proven leadership frameworks. Think of it as your marching orders from a world-class coaching team.
Is my data private?
Completely. Your conversations are encrypted and never shared with third parties. We don't use your data to train models. Nobody from your company will ever know what you discussed. Your leadership challenges stay between you and your cabinet — no HR, no politics, no judgment.
Is there an introductory offer?
Yes — get 50% off your first month on any paid plan. Start with the free tier to try Madeleine at no cost, or jump straight to Pro at half price. Cancel anytime through your App Store subscription settings.
Is Cabinet available on Android?
Cabinet is currently iOS only. An Android version is on the roadmap — join the waitlist at cabinetcoaching.app and we'll notify you when it launches.
Madeleine Hamilton Marshall Lincoln Powell Patton

Your Team Is Counting on You.
Get the Counsel You Deserve.

Six coaches. 40+ frameworks. One app. Start with a free coaching session — no credit card, no commitment, no risk.

Download Cabinet Free
Download on the App Store